Cotton Eyed Joe's

Cotton Eyed Joe’s, established in 1995 in the Gruene Historic District of New Braunfels, TX, is more than just a t-shirt shop. Located directly across from Gruene Hall, it carries a curated selection of official Gruene Hall merchandise, Texas-themed souvenirs, locally made jewelry, drinkware, caps (like Richardson), and Wrangler apparel. The store prides itself on unique in-house designs and thoughtful product curation that reflects the spirit of Gruene. Many visitors consider it essential for a genuine Gruene shopping experience.